North Carolina Psychological Association advocates for psychology as a science, a profession, and a means of promoting human welfare. NCPA provides an organized voice for psychology and promotes high standards for the profession.


A strong, diverse, and unified psychology that enhances knowledge and improves the human condition.

Guiding Principles*

Lead by example.
 Serve others, model integrity, and demonstrate the highest ethical standards in all our actions.

Build on a foundation of science.
Ensure that the best available psychological science informs policies, programs, products, and services.

Advocate for psychology and deliver value.
Demonstrate an unwavering commitment to promoting the field while supporting and unifying those who make it their profession. Provide resources, opportunities, and networks that help all members at every stage of their careers.

Champion justice, equity, diversity, and inclusion.
Further the understanding and appreciation of differences and be inclusive in everything we do.

Respect and promote human rights.
Focus on human rights, fairness, and dignity for all segments of society.

Operating Principles*
Make an impact.
Focus on efforts with the scale and scope to significantly advance the interests of the public, the field, and psychology professionals.

Embrace a state-wide perspective.
Advance psychology state-wide through engagement, association efforts, and meaningful collaborations.

Build a stronger association.
Collaborate across NCPA to align resources, decision making, and the contributions of governance, advisory groups, staff, and the broader membership with the strategic goals and objectives.

Increase organizational effectiveness.
Focus on the future, make data-informed decisions, invest in strategic priorities, create capacity for new initiatives, and emphasize outcomes.

Strategic Goals and Objectives*
Utilize psychology to make a positive impact on critical societal issues.

  • Employ psychology to improve population health, increase access to services, and reduce disparities.
  • Promote the application of psychological science to the development and adaptive use of new technologies that affect people’s lives.
  • Use psychology to improve the functioning of public and private institutions, organizations, systems, and communities.
  • Increase the influence of psychology on policy decisions at the state and local levels.
  • Foster the advancement of human rights, fairness, diversity, and inclusion through the application of psychological science.

Elevate the public’s understanding of, regard for, and use of psychology. 

  • Expand the public’s perception of psychology to accurately reflect the full breadth of the field.
  • Influence educational systems to foster lifelong appreciation and application of psychology.
  • Make psychological science accessible and understandable to the public and key decision makers.
  • Distinguish psychology’s unique contributions in health, health care, and human welfare.
  • Continue to be the go-to organization for the public regarding the quality and effectiveness of psychology-related products and services.

 Prepare the discipline and profession of psychology for the future.

  • Attract, diversify, develop, and support the next generation of psychology professionals.
  • Protect and increase funding for applied psychology, education, practice, training, as well as basic, applied, and clinical research.
  • Facilitate greater alignment between the science and practice of psychology.
  • Promote the adoption of new technologies and methodologies in psychology and guide their integration into the discipline and profession.
  • Ensure that psychology functions as a hub of interdisciplinary collaboration.

 Maintain NCPA’s standing as an authoritative voice for psychology in North Carolina.


* Adopted from the American Psychological Association  Impact: APA and APA Services, Inc. Strategic Plan